NEW YORK FASHION WEEK
SPRING/SUMMER 2026
CALVIN KLEIN COLLECTION
SS26 RUNWAY SHOW
Posts to engage for Milk Pansa x Calvin Klein
Follow Milk Pansa's Official Accounts
by @milkpansa_ph
MAIN HASHTAGS AND KEYWORDS
by milkfamily__ & Trend for MilkLove TH
X
MILK PANSA AT THE AIRPORT:
@panlyyy
@CalvinKleinMILK FLY TO SS26
#Calvin Klein
#CalvinKleinXMilk
#MilkPansa
FOR NON-EVENT DAYS:
@panlyyy
@CalvinKlein#CalvinKlein
#MilkPansa
#CalvinKleinSS26
#NYFWSS26
#NewYorkFashionWeek #NYFW
CALVIN KLEIN EVENT (12 SEPTEMBER 2025):
Start Trend: 10:30 PM (BKK Time)MAIN HASHTAG:
#CalvinKleinXMilkKEYWORD:
MILK PANSA CK SS26AFTER MAIN HASHTAG ON TRENDING:
@panlyyy
@CalvinKlein#MilkPansa
#CalvinKlein
#NewYorkFashionWeek
#NYFW
EMV PERIOD:
SEPTEMBER 11 - 18, 2025
MIV PERIOD:
SEPTEMBER 9 - 23, 2025
GOAL IN IG:
20K Posts or more under Milk Pansa x Calvin Klein hashtags
ACCOUNTS TO TAG:
@panly.v
@calvinkleinOPTIONAL TAGS:
@gmmtv
@veronicaleoni
@pvhcorp
@ryanpetz
@_ _ emiliosanchez _ _
@omactoy
@trinatthabhus
(and other media or source)
MAIN HASHTAGS:
#CalvinKleinXMilk
#CalvinKleinNYFWSS26
#CalvinKleinSS26
#CalvinKlein #CalvinKleinTH
#MyCalvins
#NYFWSS26 #NYFW
#NewYorkFashionWeek
#MilkPansa #panlyv #มิ้ลค์พรรษา* You can add more hashtags related to Milk Pansa, Calvin Klein and NYFW for visibility
by @milkpansa_ph
EMV / MIV GUIDELINES
Earned Media Value (EMV)
What is EMV?
Earned Media Value (EMV) is a metric used to quantify the value of an influencer's content across social media platforms.
MAIN FOCUS:
Milk's Instagram Posts
EMV PERIOD:
SEPTEMBER 11 - 18, 2025
(first day of NYFW; two days after NYFW based on Lefty)
Media Impact Value (MIV)
What is MIV?
Media Impact Value (MIV) allows brands to assign a monetary value to every post, interaction or article to measure its impact.
MAIN FOCUS:
Calvin Klein's post, Media posts tagging Milk & CK or with NYFW hashtags
(Instagram and Tiktok)
MIV PERIOD:
SEPTEMBER 9 - 23, 2025
(Two days before; seven days after NYFW based on LaunchMetrics)
GOAL IN IG:
20K Posts or more under Milk Pansa x Calvin Klein hashtags
by @milkpansa_ph
LIKE, COMMENT, SHARE, REPOST and SAVE ALL POSTS:
FOR COMMENTS:
- ALWAYS mention Milk Pansa in every comment
- DO NOT use hashtags in comments
-DO NOT spam with only emojis
-DO NOT post repetitive comments to avoid being marked as spam
- Put intervals on your comments (10-15sec) to avoid being suspended
MILK'S INSTAGRAM POSTS
GOALS:
- 700K - 1M likes
- 30k comments (or more)
- 500k shares (or more)
- 1-2M views for reels
CALVIN KLEIN, GMMTV & MEDIA POSTS
GOALS:
- 100k likes (or more) for each post
- 5k comments (or more) for each post
- 50k shares for each post
- 1M views (or more) for each reel** Priority to boost the posts in GREEN buttons
- 09 September 2025 -
- 10 September 2025 -
- 11 September 2025 -
- 12 September 2025 -
by @milkpansa_ph
TIKTOK
LIKE, COMMENT, SHARE and SAVE ALL POSTS:
MILK'S TIKTOK POSTS
GOALS:
- 2M views (or more)
- 100k likes (or more)
- 10k comments (or more)
CALVIN KLEIN, GMMTV & MEDIA POSTS
GOALS:
- 1M views (or more)
- 50k likes (or more)
- 5k comments (or more)
- 12 September 2025 -
by @milkpansa_ph
X
LIKE, COMMENT, SHARE and SAVE ALL POSTS:
MILK'S X POSTS
CALVIN KLEIN, GMMTV & MEDIA POSTS
- 09 September 2025 -
- 10 September 2025 -
- 11 September 2025 -
- 12 September 2025 -
by @milkpansa_ph
LIKE, COMMENT and SHARE ALL POSTS:
GMMTV & MEDIA POSTS
by @milkpansa_ph